CONTENTS 12
A Letter from Allison
About Red Wing Shoe Company
CSR Strategy
Caring for People
Investing in the Work
Designing for Decades
Reducing Our Footprint
Appendix
OUR CULTURE Our company culture is built on a deep respect for the work we do, the people we do it with, and the traditions of craftsmanship and connection that got us here. We take pride in our heritage, but we don’t stand still. Innovation, inclusivity, and collaboration move us forward, ensuring we grow while staying true to what matters.
EMPLOYEE ENGAGEMENT
Our approach to employee engagement is rooted in a deep understanding of motivation, connection, and performance in the workplace. We believe that behind every key driver of engagement lies a fundamental human need. In other words, team members need to feel appreciated, empowered, and supported in order to bring their best selves to work every day. Our approach to surveying our people focuses on three components of engagement: SURVEY DIMENSIONS Identifies the core themes that influence engagement, such as inclusion, teamwork, safety, growth, and recognition. HUMAN NEEDS Uncovers the deeper motivations behind engagement, like feeling valued, having a voice, experiencing personal growth, and knowing one’s contributions matter. ACTIONABLE SOLUTIONS Translates insights into meaningful programs and initiatives, including leadership coaching, recognition programs, professional development opportunities, collaborative team-building, enhanced communication efforts, and wellbeing events and activities.
In our 2023 engagement survey, our dedication to creating an inclusive and engaging workplace was reflected through positive employee feedback. The majority of our employees expressed a strong sense of belonging, comfort in sharing ideas, and pride in Red Wing Shoe Company’s community and environmental efforts. Building on this momentum, our 2024 pulse survey returned higher scores in inclusion, and belonging, especially among our manufacturing and front-line employees. We turn feedback into action by providing managers with tailored resources that strengthen engagement at all levels. These tools help leaders interpret survey results to identify key drivers and take actions to address team needs. Managers have access to an engagement dashboard that tracks trends and insights as well as a planning framework, which assist them in setting clear, measurable goals and monitoring progress. They also attend guided sessions that help them translate data into meaningful team discussions.
The people of Red Wing Shoe Company have always challenged the status quo, advancing our efforts and ensuring we leave this company set up for the next generation.
CATHY LAMERS Chief Human Resources Officer
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