MINIMUM ADVERTISED PRICE POLICY For over 110 years, Red Wing Shoe Company has manufactured, distributed and sold premium footwear, footwear care, apparel and accessories through its portfolio of world class brands (Red Wing Shoes, Red Wing Heritage, Irish Setter, WORX, and Vasque). To this day, Red Wing’s purpose-built product lines have been at the spearhead of innovation and setting the standard of excellence in the marketplaces in which we compete and provide consumer value. Through a significant investment in product design, development, technology and people, Red Wing Shoe Company has established a strong reputation in the footwear industry. As a critical component of our value proposition, Red Wing also recognizes that its historical and continued success is highly dependent on its vast distribution network which provides consumer choice and convenience in the purchasing process. As a result, Red Wing Shoe Company is committed to ensuring that all consumers continue to receive the best possible experience and customer service across all market platforms and transactional environments. To protect its reputation, ensure the continued viability and success of its brands, and to continue to provide an outstanding customer experience and service, as well as to ensure that its network of authorized dealers, retail partners and distributors continues to thrive in the marketplace, Red Wing Shoe Company unilaterally developed and implemented this non-negotiable Minimum Advertised Price Policy (“MAP policy” or “policy”). In accordance with this policy, Red Wing Shoe Company reserves the right to discontinue doing business with any authorized dealer, retail partner or distributor that advertises any brand or product covered by this MAP policy at a price lower than MAP (as established in our most updated price lists). GENERAL GUIDELINES - Red Wing Shoe Company may, at its sole discretion and from time to time, with or without prior notice, modify the price lists referred to above. - Red Wing recognizes that its authorized dealers, retail partners and distribu- tors are free to make their own decisions when it comes to marketing, advertis- ing or selling Red Wing products without consulting Red Wing Shoe Company. Similarly, Red Wing Shoe Company reserves the right to exercise its right to make its own decisions regarding who it chooses to be an authorized dealer, retail partner or distributor; to whom it might make specific new and existing product style availability; and to whom it provides marketing support materials. - This policy covers only the minimum price at which products can be adver- tised. Nothing in this policy is intended to suggest or affect the actual resale price of any product or require any dealer or distributor to sell Red Wing products at the listed minimum advertised price (MAP). - This MAP policy, by itself, is not to be construed as Red Wing’s authorization to sell its products online. ADVERTISING GUIDELINES - This MAP policy applies to any and all marketing, advertising and promotional activities of Red Wing Shoe Company brands and products that in any way implies a price lower than the minimum advertised price made in any and all media accessible to a consumer, including but not limited to print, television, radio, direct mail, as well as any Internet site, social media platform, digital and mobile application or any other media now known or later developed. - This MAP policy will also apply to any rebates or instant rewards, buy one get one free or at some reduced amount below MAP, gift with purchase offers (when the gift exceeds 25% of the selling product’s retail value) and online sales, showing a price above MAP prior to the final check-out stage. Pricing in the final check-out stage must be obscured technically so that it is not retrievable by shopping or pricing engines and not displayed on search page results within the retailer’s own website, even if logged in. - Free shipping in combination with an advertised product in accord with Red Wing’s MAP Policy is not a violation of this policy. - Red Wing may exempt certain designated designs, models and items from this policy for purposes of inventory reduction and model closeouts. In such cases, the authorized dealer, retail partner or distributor must advertise in a manner indicating the differentiation, e.g. closeout, discontinued color or style.
*These terms are for domestic accounts. Please reference the Canadian price list for specific ordering information. Red Wing Shoe Company, Inc. in Red Wing, MN, and the plant facility in Potosi, MO, are ISO Quality Management System certified. - Waivers or exceptions to this MAP policy may be granted at Red Wing Shoe Company’s sole discretion and communicated in writing by Red Wing’s MAP policy administrator. Red Wing Shoe Company sales, marketing or other com- pany personnel are not authorized to modify or grant exceptions to this MAP policy. In the event that the MAP policy administrator authorizes a waiver to the MAP policy, the approved dealer, retail partner or distributor must strictly adhere to the terms and conditions of the waiver/exception letter. Any devia- tion of the waiver letter will be considered a violation of the MAP policy. - Red Wing Shoe Company reviews the advertised prices of all dealers, retail partners and distributors directly, through third party agencies, or tools intended to monitor promotional pricing. Dealers, retail partners and distributors are expected to provide reasonable cooperation to any Red Wing investigation regarding possible violations to this MAP policy. Hindering, obstructing, delaying or otherwise failing to cooperate with a Red Wing MAP policy investigation will also be considered a violation of this MAP policy. - The MAP policy will be enforced by Red Wing in its sole discretion and without notice. Dealers, retailer partners and distributors have no right to enforce the company’s MAP policy. Violations to this policy may result in any of the sanctions mentioned above up to and including termination of the business relationship with Red Wing Shoe Company, as well as any remedies available by law. - All questions or concerns regarding this MAP policy or suspected MAP policy violations should be directly sent by email to MAP@redwingshoes.com. - Red Wing reserves the right to cancel any pending orders, restrict future orders, or suspend the dealer, retail partner or distributor’s account if Red Wing Shoe Company detects any violation to this MAP policy. - Red Wing Shoe Company’s MAP policy administrator (i.e. Brand Protection Manager) is solely responsible for determining whether a violation to this MAP policy has occurred and recommending appropriate actions and/or sanctions to be applied in consultation with the General Manager of each respective Business Unit at Red Wing Shoe Company, and for executing the agreed upon actions and/or sanctions. - From time to time, Red Wing Shoe Company, in its sole discretion, may provide “break periods” to allow promotion of certain Red Wing product lines (such as Red Wing Work, Irish Setter, Vasque or WORX, but not Heritage). Break periods for applicable product lines will be communicated directly to authorized dealers, retail partners or distributors as applicable and discounts may not exceed 25% of product’s retail value. - This MAP policy will also apply to any activity which Red Wing Shoe Company determines, in its sole discretion, to be designed or intended to circumvent the intent of this policy. POLICY ENFORCEMENT - Any dealer or retailer that advertises Red Wing Shoe Company products at a price lower than the minimum advertised price, as outlined within the current MAP price list, may be immediately terminated from further sales to that authorized dealer, retail partner or distributor. - If an authorized dealer, retail partner or distributor with multiple stores or physical bric-and-mortar locations violates this MAP policy at any one store location, or through any digital marketplace or associated website, Red Wing Shoe Company will consider this to be a violation by that dealer, retail partner or distributor.
1.800.328.9453 redwingshoes.com
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